I grew up with a dad who was a US postman. I am so proud of USPS for taking this bold marketing step into our current tech-infused way of life. Most folks fail to realize how amazing our federal postal system really is, even after all these decades, & how frequently we take it for granted. Additionally, people dont realize how close we come annually to, literally, losing our USPS mail delivery to our homes & businesses. The competitive parcel delivery market is working as a shining example of how free markets should work, and has caused USPS to step up their complacent game & create compelling marketing strategies & advertising. I, personally, am impressed with the app for my I-phone, the ease of use, & the classic design of the mailer (with well-loved Peanuts characters). Im buying stamps today because of this marketing!! Relevant, time-saver for the holidays, AND entertaining to boot! Great job, USPS!!
Mom to a brood about USPS® AR